INTRODUCTION
In February 2007, the Netcraft Web Server Survey found 108,810,358 distinct websites on the World Wide Web, according to the following article. Furthermore, the same site stated that there are more than 19 billion web pages in the world as indexed by Yahoo! in August of 2005. That's approximately one human to every three web pages!
In terms of gathering news and generating discussion about topics, companies and publications have taken steps to make their sites as user-friendly as possible. Newspaper, magazine and even blog websites are in the process of testing which methods and techniques will bring more traffic to their sites.
NEWSPAPER WEBSITES
Newspaper's websites, like Newsday's, have transformed over the last several years to make its appearance and its information more usable and accessible for readers. Newsday is a Long Island-based newspaper that works to cover international, national and regional news and its impact on the paper's primary readership.
Here are some of the methods:
- The website is relatively easy to navigate. On the left-hand side of the home page there is a noticeable column that breaks down the newspaper's coverage into more than 20 different sections. This compartmentalization enables the reader to find the information he is looking with little difficulty.
- Also, if the user is having a problem finding the article/topic of their desire, Newsday has added a search bar at the top of every web page attached to their website. This search bar uses key words to file through the paper's archives and provide the user with the information they're looking for. The location of the search bar at the top of the pages further adds to user's ability to navigate through the site.
- Another positive method employed by the website is that the day's major stories are front and center at the top of the home page. I do have somewhat of an issue with the fact that the "Wall of Shame" photos are always a part of the website's five main stories, but since these images increase the site's traffic i understand the rationale for leaving them where they are. I personally, wouldn't have these images located at such a prominent location on the web page because i dont feel that they newsworthy enough.
- In the middle of the website's main page there is a function that allows the reader to view the day's most viewed stories, most emailed stories and hottest topics as decided by the users. This component allows the readers to stay up-to-date on the information that their peers find interesting. Many people read news so they'll be able to follow and engage in conversations with others. This function directly plays upon a person's desire to stay current and to know what others know.
- Newsday's website also consists of its very own blog forum. This application allows the users to not only express their voices and opinions on the day's major topics, but it also allows them, in some instances, to partake in a direct conversation with the newspaper's reporters. This function gives the readers a sense of physically being in the newsroom and playing a role in the distribution of news and ideas.
BLOG WEBSITES
As stated earlier, blogs are typically used to generate a discussion, usually about a specific topic or event, among the general public. One of the numerous blogs that exist on the Internet is Poynter's Romenesko web page. This blog is used as a hub for people to view the recent activity and events in the journalism profession and how these occurrences could impact their own lives and/or news organization.
Here are some of the methods that the Romenesko site uses:
- First, at the top of the website's home page there's a section called "News and Tips" that breaks down the various types of media outlets and their corresponding blogs into distinct sections. Another positive aspect of the blog in terms of its organization and navigation capabilities is that there is a noticeable column on the left side of the home page that breaks down the blog's most "popular topics." Both of these techniques make it simple for users to locate the discussions that are most relevant to their lives.
- Personally, i feel that the content on the site's home page is a bit unorganized. The bulk of the stories are simply thrown onto the page based upon the day and time they were published, not based upon the blog's focus or content. This chronological organization makes it somewhat more challenging for users to navigate the site, even with the existence of the aforementioned categories.
- Another positive feature of the blog that is that it compiles information from a plethora of sources to give the readers a better scope of what's going on in the journalism world. There are stories from the New York Sun, Washington Post and Notre Dame Observer to name a few. This function, when coupled with the various journalism job offerings and seminars advertised on the website, makes the Romenesko blog a true gateway for journalists to learn and stay active within their profession.
MAGAZINE WEBSITES
Like newspapers, magazines are also engaged in a struggle to bring page views and traffic to their websites. Unlike newspapers and similar to blogs, many magazines, like Long Island Ultimate Athlete, focus on generating stories and attracting readers that are interested in a particular topic or area. The previously mentioned magazine covers Long Island high school sports and athletes.
Here are some of the methods the site uses to attract readers:
- The website has its top stores, and corresponding photos, located front and center on it's home page. This organization improves the user's ability to find and access the magazine's primary stories.
- Another positive function that the magazine uses is that there are sections that make use of video called "UA Vision" and "UATV." Each of these sections brings the users closer to the action and gives them a better feel of the event. This shows that the magazine has recognized that in order to bring in traffic in the 21st century it is necessary to use components of both print and broadcast media.
- One of the issues that i have with the website is that every time a user visits the home page a song automatically begins playing. While some people might enjoy the added function, i personally feel that it makes the site appear somewhat tacky and is very irritating when trying to read the content on the page.
CONCLUSION
Since i'm already over my word limit for this assignment i'm going to close the post here by saying that from my research its apparent that most news/communication website, regardless of which of three categories it falls into, is currently undergoing a trial period to determine how they can maximize the amount of traffic on their websites.



